The creator economy is booming. The $21.1 billion influencer marketing industry is fueling its growth. Aspire’s The State of Influencer Marketing 2024 recognizes micro and nano-influencers as one of the most important trends to watch this year.
Brands are shifting away from celebrity endorsements to micro and nano-influencers. Their authenticity and high engagement rates have made them emerge as key players.
Micro-influencers with 10,000 to 50,000 followers generally earn between $100 and $500/post. However, building such a large and loyal fan following involves strategic efforts and consistent dedication.
In this blog post, we’ll share some tried-and-tested strategies that can help you expand your fanbase as a micro-influencer.
#1 Focus on Niche Content
Don’t try to cover everything under the sun. Focus on a specific niche instead.
Ahliyah Michelle (@ahliyahmichelle) is an excellent example of this. She is a micro-influencer who curates and posts content on beauty-related topics, such as skincare and makeup, on TikTok and Instagram. A large number of people love her content—no wonder she has over 29k followers on Instagram and more than 61k on TikTok.
The beauty industry is experiencing fast growth. McKinsey & Company predicts it will generate a revenue of approximately $580 billion by 2027. Beauty influencers, on average, have about 767,651 followers on TikTok and 431,310 on Instagram. You can tap into the beauty niche and build a dedicated audience by consistently delivering valuable content.
Beauty aside, there are other niches that can help you boost your followers. A few of them include travel, fashion, decor, pets, food, and health and fitness.
#2 Share Valuable and Educational Content
You won’t grow unless you provide value to your audience. Share tips, tutorials, and educational content that align with your niche. That will position you as a trusted source of information, enhancing your credibility and engagement. Your audience will keep coming back for more.
Social media, for instance, has revolutionized the way people travel—the rise of travel influencers is to thank for it.
One micro-influencer who has made a mark in the travel niche is Adil Musa (@adilmusa1). This London-based influencer showcases his travel escapades all over the world. Among those destinations include Spain, Dubai, Abu Dhabi, and India.
Whenever he visits a new destination, he gives his followers a sneak peek of different cuisines. Adil also shares all the hotspots, inspiring audiences to visit those places. His travel stories have earned him over 59,000 followers on Instagram.
Like Adil Musa, you can build a loyal and engaged following by offering valuable and educational content. Whether you’re in the travel niche or another field, focus on sharing insights and experiences that will benefit your audience.
#3 Launch a Personal Branding Website
For micro-influencers aiming to establish a professional presence, a website is a must-have.
A personal website will serve as a hub where followers and potential collaborators can learn more about you, access your content, and engage with your brand. Building a website can be expensive. If you don’t want to shell out thousands on designing a website, use AI-powered website builders.
The global website builder software market is anticipated to reach $3.13 billion by 2030. The growing popularity of do-it-yourself website creation is driving the market growth.
These tools, as you can understand, are powered by artificial intelligence, which is why they generate websites within minutes. You just have to set parameters, and the AI wizard will put together a website tailored to your preferences.
AI website builders are popular among people who lack design knowledge or coding skills. Although the website is generated using AI, you can still edit the elements you want. When choosing an AI website builder, Hocoos advises people to consider certain factors, including ease of use, templates and design, and pricing.
Once your website is ready, include a compelling “About Me” section that highlights your story, expertise, and niche focus. Your visitors will be able to connect with you on a personal level. A portfolio showcasing your best work, including blog posts, videos, and social media highlights, can demonstrate your skills and influence.
#4 Run Giveaway Campaigns
A surefire way to boost engagement and attract new followers is to run giveaways. They create excitement and encourage followers to spread the word about your profile.
Consider partnering with a brand for a giveaway where followers have to like your post, follow your account, and tag friends to enter. This can exponentially increase your visibility and attract new followers.
Altogether, growing your fan base as a micro-influencer isn’t as tough as you may think. These strategies can help you build a loyal, engaged community, so follow them. But don’t just focus on increasing the numbers. Make efforts to create a quality relationship with your followers. Rest assured, you will cultivate a thriving, engaged community.
