Introduction
The loyalty scheme has always been one of the best ways online casinos show their appreciation to US players. Perks are awarded immediately on the completion of either a unique condition or level that has to be reached. Players will feel a sense of accomplishment and have more reason to come back for another few games. The program has a positive effect on user retention, which is why it’s so common in the industry.
As we move to better platforms, gambling sites are at a point where they can offer the kind of incentives players would expect at a brick & mortar establishment. With the improvements seen in a comparative study of various casino operators, this gap may close even quicker.
Old vs. New Rewards System
The industry has come a long way since its introduction of loyalty card programs in brick & mortar establishments. Members were required to bet up to a certain total to reach new tiers, much like online sites operate today god55. While the foundation of the rewards system hasn’t changed much, it’s clear that having to drive out to a casino to fulfill membership benefits can become tedious. Players prefer convenience and this is seen in examples such as:
- Not being required to head to a casino on a specific date and time for special events.
- Older schemes are based on rules that are less streamlined.
- No special attire is required to gain access compared to physical casinos.
- Promotional mail to a home address is an outdated, non-eco-friendly format.
- An abundance of sites and incentives that are easily accessible.
Web access is only a few clicks away from destinations like WV’s best sites for slot enthusiasts. Traditional means for casino goers are a far cry from the convenience of the internet platform. Users can get updated through email or text and easily join the latest events and perks as registered members.
Bigger and Stronger Bonuses
The accumulation of points through regular casino play is a tried and true method that is still being practiced. Users can exchange points for perks that include free spins, bonus cash, or vouchers that can be used in stores. The kind of benefits US players can get are growing for both online and offline establishments. Older schemes had level caps that stopped any new incentives from being earned, that was then.
| Traditional Rewards System | Modern Rewards System |
| Ticket papers are exchanged for items like toasters and t-shirts. | Convert points to items like free plays or resort perks (at a physical casino). |
| Rewards systems were still considered new territory in the industry. | Rewards are now well integrated within all platforms. |
| Membership tier limitations and once-off bonuses within them. | Uncapped (with conditions) membership incentives. |
| Prior to the implementation of gamification. | Widespread gamification in the gambling industry. |
Stakers is a good source of gambling sites that have overhauled their loyalty bonuses. PokerStars offers chests that are worth up to $250, with a point cost depending on the color chosen. DraftKing has its own take that allows users to convert their earned Crowns to DK Dollars. These ‘Dollars’ have a wagering requirement of only x1 to cash out.
Conclusion
Winning isn’t a guaranteed part of gambling online, however, the frustration that comes with it is all too real. Users who get a bad streak of losses will be far happier knowing there’s a prize waiting. Brick & mortar establishments have built their fundamentals on providing customers with high-end experiences. American players want to be valued, and it’s this kind of user-focus that will bring loyalty programs to new heights.
