Following CCG EXPO, BilibiliWorld, and Chinajoy, another large-scale animation and game exhibition in Shanghai has opened, continuing the popularity of second-dimensional cultural tourism in Shanghai. On August 15, the 2024 “Genshin FES” (Genshin Carnival) was officially launched at the Shanghai National Convention and Exhibition Center and will last until August 18. This carnival covers Halls 2.1, 3, and 4.1, including theme exhibition areas, peripheral sales, creator exchange areas, etc. The venue area has increased by nearly 30% compared with last year. Official data shows that the estimated flow of people on the first day of August 15 is more than 20,000, and the cumulative number of visitors for the four-day exhibition is expected to exceed 100,000.
On August 15, a reporter from the Liberation Daily and Shangguan News found in the exhibition hall that about 20% to 30% of the audience dressed up as their favorite “Genshin” characters to immerse themselves in the exhibition, and quite several viewers came to Shanghai from other places to participate in this event. In recent years, more and more high-quality content IPs have chosen to hold flash events and feature stores in Shanghai, which not only attracted players from all over the world to come and experience the game, but also promoted the development of related industries such as hotels, catering, and retail, contributing important forces to Shanghai’s cultural tourism integration and economic growth.
It contains rich traditional Chinese cultural elements
“Genshin Impact” is an open-world adventure game. The story background is based on the setting of seven “countries”, integrating cultural elements and civilization symbols from different regions. Genshin Impact FES is an offline event completely centered on the “Genshin Impact” IP. The first Genshin Impact FES was held last year, and this year it will continue to meet with players from all over the world in Shanghai in August. This carnival takes the “toy factory” as the creative inspiration source, combined with the 4.8 summer limited-time version of “Genshin Impact” “Happy Summer! Evil Dragon? Fairy Tale Country!”, and creates a series of interactive activities and installations on site to bring players an immersive exhibition experience that combines online and offline.
This exhibition will meticulously showcase numerous masterpieces from original illustrators and creators, along with the latest official Genshin Impact merchandise. Highlights include the stunningly designed Raiden Shogun power bank, the finely crafted Neuvillette Tea cup, adorable Chibi Voice Motion Ornament, stylish personalized bags, and the newly added Natlan Saurian Dragon Plushies. Additionally, there will be new blind box figures from the collaboration with Pop Mart, offering a delightful surprise for collectors. Moreover, a wide range of intricately designed and expertly crafted badges, standees, and other small items will be on display, catering to the diverse needs of fans and collectors alike.
It is not just for gamers, but for all fans of animation and culture
“Genshin Impact” is not only known for its high-quality gameplay and stunning graphics but also for its captivating storyline and lovable characters. This has attracted a large fan base that extends beyond just gamers. The Genshin Impact FES offers much more than just game-related activities; it also includes a variety of cultural events such as cosplay contests, live music performances, and art exhibitions. This allows fans from all walks of life to come together and celebrate their shared love for the game and its world.
Moreover, the Genshin Impact FES also provides a stage for creators to showcase their talents and interact with fans. This not only creates a platform for fan-creator communication but also promotes the development of original content creation and boosts the overall animation and gaming industry.
It serves as a bridge between virtual and reality
The Genshin Impact FES is not just an offline event for players to gather together, but it also bridges the gap between the virtual world of the game and reality. Through various interactive activities and installations, players can experience what it’s like to be in the game world while still being immersed in real-life interactions with other players and creators. This unique experience sets the Genshin Impact FES apart from other exhibitions and makes it a must-attend event for game fans.
Genshin Impact FES Poster Highlights: The Stunning New Outfits of Yae Miko and Tartaglia
The Genshin Impact FES event poster features Yae Miko, Tartaglia, Tok, Fischl, and Dori as the main visual elements, showcasing the theme character designs of the event. Each skin is incredibly appealing. In particular, Yae Miko stands out with her exquisitely designed umbrella, luxurious gown, and stylish hat, presenting a noble and stunning look that is highly favored by players. To meet player demand, the official store has launched Yae Miko clothing. Although not as extravagant as her poster outfit, these items are perfect for daily wear and include shirts, skirt, pants, umbrellas, bracelets, and necklaces, allowing travelers to choose according to their preferences.
Additionally, Tartaglia’s appearance is equally unforgettable. He is dressed in a white suit and exudes charm, carrying a suitcase and accompanied by his adorable brother Teucer. His overall look is stylish and captivating, adding several highlights to the event.
Genshin FES 2024 Event
The Genshin FES event was a grand success, with thousands of fans attending from all over the world. The event not only showcased new characters and items but also gave players a chance to interact with the creators of the game.
Along with character showcases and exclusive merchandise, the event also included live performances by popular artists who have contributed to the game’s soundtrack. Fans were able to immerse themselves in the world of Teyvat and experience it in a whole new way.
The Genshin FES event also gave players a glimpse into the future of the game, with teases and announcements for upcoming characters and updates. This created even more excitement among fans, who can’t wait to see what miHoYo has in store for them.
These exquisite merchandise items were among the exciting highlights of the Genshin FES event. With its success, we can only anticipate the amazing surprises awaiting us at the next Genshin FES event in 2024. Stay tuned for updates and get ready to join us on this epic journey in the world of Genshin Impact.
conclusion
the Genshin Impact FES showcases the charm of the game and promotes cultural exchange and economic growth in Shanghai. With its rich traditional Chinese cultural elements, appeal to all kinds of fans, and bridging of virtual and reality, it has become an important event in the animation and gaming industry. The expected turnout of over 100,000 visitors only proves how beloved this carnival truly is among fans. So if you can attend in the future, don’t hesitate to join in on the fun and experience the world of “Genshin Impact” for yourself. So why not mark your calendar and plan to attend the next Genshin Impact FES? We hope to see you there! #See you in Shanghai!
